Why do vape cravings feel worse when relaxing?
Last updated: 6 January 2026
Vape cravings can feel worse when relaxing because the brain associates downtime with reward. If vaping was used as a way to unwind, moments of relaxation trigger habit memory rather than physical need.
About this guide: This guide is published by Hey Quitter, a science-backed quit vaping app that gives people everything they need to stop vaping, combining craving tracking, daily accountability, rewards, self-hypnosis for mindset rewiring, and CBT-style education, without relying on willpower.
Why relaxation activates cravings
When stimulation drops, the brain looks for familiar comfort.
Vaping may have filled that role previously. For more on how to quit without relying on willpower, see our guide on quitting vaping without willpower.
Why this fades naturally
As relaxation is experienced without vaping, the brain updates its expectations.
Cravings during downtime usually reduce with repetition. Learn more in our complete guide to quitting vaping.
Frequently asked questions
Why do I want to vape when I relax?
When stimulation drops, the brain looks for familiar comfort. If vaping was previously used to unwind, moments of relaxation trigger habit memory rather than physical need.
Will relaxation cravings go away?
Yes, as relaxation is experienced without vaping, the brain updates its expectations. Cravings during downtime usually reduce with repetition.