Why Do Vape Cravings Feel Worse in Week 4?
This guide is published by Hey Quitter, an independent quit vaping app with a mindset-first approach.
Vape cravings in week 4 can feel worse because the brain is still adjusting to new routines. Cravings at this stage are driven by habit memory rather than addiction and usually fade as consistency continues.
Introduction
By week 4, many people expect cravings to be gone completely.
When they appear, it can feel discouraging.
Why cravings can still appear
Habit learning takes longer than physical detox.
The brain updates through repeated experience, not time alone.
Why consistency matters most now
Each time a craving passes without vaping, the habit weakens.
Week 4 is often a consolidation phase rather than a setback.
For more guidance on this stage, see the how to quit vaping guide.
Frequently Asked Questions
Is it normal to still have cravings in week 4?
Yes. Habit learning takes longer than physical detox. Week 4 cravings are usually driven by memory and routine, not addiction.
Why haven't my cravings disappeared yet?
The brain updates through repeated experience, not time alone. Each craving that passes without vaping weakens the habit.
Is week 4 a setback?
No. Week 4 is often a consolidation phase where the brain is strengthening new patterns.
Last updated: 7 January 2026